Freerice

A friend of mine introduced me to this website http://freerice.com. The concept of the website is simple. You must find the meaning of a word displayed on the screen and guess from 4 options. Every correct answer donates 20 grains of rice to the United Nations Food Program. As you keep playing and answering correctly, the difficulty level of the game increases. Each wrong answer reduces your vocab level by 1, whereas you must answer 3 consecutive words correctly to increase the vocab level of 1. Officially, the highest level is 55, but anything above 40 is pretty impressive. The rice program seems like a really good initiative and a worthwhile thing to do.
However, as with any new initiative come the skeptics. I found quite a few websites questioning if freerice.com is indeed a philanthropic initiative or is it another money making scam? The links below seemed to alleviate my fears and suspicions, so I think this is indeed a genuine program.
Article in BBC
Video on World Food Program website
You can find more info about this at the freerice.com FAQ. So go ahead and click to make a difference.